– There’s two different aspects to this. There’s the collectiblesort of piece of this where it’s feeding sort of feeding your inner 12 time old-fashioned whenyou were Schilling cards at the market, all that kind of stuff. And then there’s thebusinessman who’s looking at. And the investor looking at the companies in and of themselves. – And then there’s also GaryVaynerchuk, the human being let me explain – Yes, absolutely. – This piece of art is from Lisa Bartlett. She worked for Barney. She worked for me at Vayner.I like her, her husbandworked with me at Resi. She’s making a big riskand going on her own this is expensive by my skill standards. I bought it because I adore her. Yeah. I’m aroused. Cause I’m meeting a lot ofartists on Twitter and dissensions. I’m evoked to be the humanitarian. That’s how I see it. Or the category being like I’mexcited to buy art based on I like you, the human, my natural abilities around skill drive much moreinto like what I’m doodling which is, I care about theSmurfs and Puky Brewster and max headroom and Robo-cop and TMT. Like, I like those thingsmore than like a beautiful – Yeah. Seventies or eightiespop culture that you grew up – I’m a Pop culture guy. And so I want to do that, which gives, you know which is different than visualize some beautifulsketch or like paint.I don’t like Jackson Pollock. – Yeah. Everybody has theirown imaginative interests. – And I prompt a lot ofpeople were listening. Beings are like trying to force parties to like a certain thing. It makes me laugh like, why? – I talked to, I think ofmyself as a coach-and-four and a teacher I invite a lot of artiststhat are new to the space. Come in and talk to me, DM me. Let’s talk about this opening. They’re in here for amonth and are like, Eric I’m not getting any sales. And I’m like, first let’sthink about what are you doing? Well, I’m just post links on Twitter. Like that’s, you’re not doing enough. – Your not is everything. – Yeah – That’s like waking up in the morning. If you’re an artisthosting a tie-in of your artwork to an open sea account orwhatever that is literally like saying I’ve woken up this morning. Cool. Now What? – hundred percentage. Yeah. – I my large-scale thing isit’s society building.- Yeah. I talk about connection a lot. Not communicating.- It’s the same thing. – Yeah, exactly the same exact thing. And it’s who is youraudience note 20 or 30 people that are gonna talk toyou, gonna to be with you and play and connect with you daily. That’s all you need 20 or 30 beings. – And how much do you care about them versus caring about you? Every craftsman I’m talking to is like I want to sell this for 800 bucks. I’m like, what’s in itfor the other person. – Right. – And there’s two ways, again, it’s art and commerce. – Yeah – Is this something that you are going to like if you’re doing thisfor collecting, throwing lumber you are familiar with, again, and Iwent through this recently with sports cards over the last four years nobody gets to decidewhat another human being. Like, I affection how people are like like they’re trying to bedictators and socialists. I’m like you’re tellingme I have to collect artwork for the sake of the art and never sell it.Who “ve given you” that ability? I have to tell you to lookat this as an investment where you just like havinga wallet to display, who am I? And by the way, I’m going to do both but I’m going to do mine. It’s why I brought up the Elise thing. I’m going to support masters that I have an actual connection to, from a human perspective not to their art, because I’venever been affected by skill. That action, comma, the prowes thatI’m incredibly affected by is character invention. Like I bought spell the roundup cards whenthey first came out. I like, like – Where you into to Pokemon too? Did you buy those cards? – I was a heir At that station, I truly started my career and I was like 100% trying tobuild my dad’s liquor store but my brother AJ he’s 11 years younger.And when he got like massive strep throat and like real sick, Iwent to the card store. My dad bought him a boxof the original Pokemon. We ever talk about something else. So, but yes, I understand Pokemon. I’m haunted with WWFE, Iunderstand why Disney productions. I thoughts. And then I care about like funny littleones, like the snorks or the get along gang. – Yeah. – Or the Wazzles. Like so I think everyone gets to pick ..