Like any other website, your hotel site also needs the traffic to get bookings. SEO is the best way to do this. Hotel SEO refers to the processes that go into increasing traffic on your site by ranking you higher in search results on engines like Google, Bing, and Yahoo. The SEO process may take time, but it is a lot better than buying visitors to your website which may seem like a good idea on the screen when you see your web traffic increase, but it really does not bring any benefit in the long run.
Your Website and SEO
This is the optimisation of the content that is present throughout your site. This will tell the viewer if the content on your website is relevant to their queries. It addresses the entire website instead of focusing on just one page so that the website as a whole gets traffic instead of just one particular page that might be of interest to a lot of people.
Keywords are a very important part of this process. Always make sure that you put in a lot of research when deciding the right keywords. This is because a lot of other websites will be using the same keywords and competition will just keep increasing. To avoid this, use long-tail keywords. These are phrases that are specific to what is being searched. For example, if a person is searching for ‘hotels in Auckland’, adding a long-tail keyword will make the search specific; ‘cheap hotels in Auckland’. This will make you rank higher on the pages of this specific search.
On page SEO
This is an element of on-site SEO. Your website is an amalgamation of different pages and there are some things that need to be kept in mind for these pages. The content that you are going to be posting on these pages should be of good quality. It should be relevant to the keyword, it should be unique and user-friendly. Having content that is different from what is largely seen is important because copying from other websites will never take you far in the world of SEO and you could find yourself facing serious consequences for plagiarism.
The last thing that we will discuss is meta titles. This is a way to give titles to your content that is searched up the most. If you are a small hotel in the middle of a big city, you need to realise that people will not know you by name. They will never directly search you up. This is why you need to put the most searched keywords into your titles. If you are not very well known, do not start the title of your page with your name, place it second to the most searched word or phrase.