Turn your Pay-Per-Click ad spend into game-changing revenue with a strategy that optimizes conversions, not clicks.
Laser-focused campaigns that deliver.
Target those in buying mode and you’ll see a massive spike in sales. How? Done right, the power of Pay-Per-Click (PPC) advertising can be phenomenal. And that power can be all yours. Yes, PPC platforms like Google Adwords can immediately drive a huge increase in traffic to your website.
When every click comes at a price, optimising the number of clicks that turn into sales is crucial. Our Adwords management services are fine-tuned for-profit and performance, so you spend less and earn more. A lot more. We craft meaningful, hyper-targeted campaigns that zero in on those that are ready to buy.
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging, and strategic timing. We understand your key demographic’s needs, intentions, behaviors, and emotional triggers that lead to decision making.
Weed out non-performing keywords, improve your quality score, reduce your cost per click, and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyze and adjust your campaign to get results.
Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as number of impressions, number of clicks, and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.
We manage. You succeed. Sound good?
Your business grows when your Adwords campaigns get expert ongoing management. You can’t just set it and forget it. Through testing, research, and reporting, our team ensures your content and keywords continually align with the latest online developments and shifts in user behavior.
PPC Management Services
Maximize value from your paid search with custom campaigns that leverage the ideal platforms for your business.
What can PPC achieve for your business?
Yes, PPC will take you to the top of the rankings. But there’s so much more. Not only are PPC ads highly visible and great for brand exposure, but they also generate clicks like mad. Around 65% of people searching for products they are ready to purchase will click on paid ads.
And if targeted precisely to an audience with a strong likelihood of making a purchase (which you can find out when exploring the types of search terms they use) a high proportion of those clicks will translate into genuine sales. So, a killer PPC campaign should easily offset the cost of converting and non-converting clicks and lead to a rapid acceleration in sales.
PPC can add extraordinary value to businesses of all sizes. It’s a guaranteed way to launch you from zero web presence to first-page dominance. Local businesses can benefit hugely from Adwords’s precise geo-targeting capabilities too. And for time-sensitive promotions or campaigns, short-term paid ads are the ultimate revenue raiser.
How do I look for the right PPC agency?
The first thing you need to ask is how much experience they have. This is an interesting one because you’re not looking for years of experience. You’re looking for answers that show they understand PPC beyond the basic structure. You’re looking for examples of how they worked with similar clients to get great results.
Look for them to share their stats, such as Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), and general return on investment information for previous clients. Look for answers that talk about the challenges that they’ve faced and how they may link to challenges that your campaign will face. You’re looking for experience. But the number of years does not always make an experienced PPC practitioner. It’s how they can relate their experiences to your project that really matters.
Next, you should look for certifications. Did you know Google Adwords has its own certification program? A Google Certified Partner qualification shows that the agency takes itself seriously, the agency has actively learned more about the platform, which means you get a better experience. Someone without the certifications won’t necessarily do bad work. But they also haven’t gone above and beyond to learn about the platform they’ll use to promote your business.
Then, you should ask about their strategy. It is one of the most important questions that a potential PPC partner must answer. You’re looking for them to start talking about your Key Performance Indicators (KPIs). These include Cost-Per-Click (CPC), Conversion Rate, Cost-Per-Acquisition (CPA).
Are they talking about those benchmarks? More importantly, are they talking about the steps they’ll take to improve those metrics? Or what the average benchmarks are for each of them based on your industry?
If they’re not, they aren’t creating a deep enough strategy. You’re looking for a transparent and data-driven response. Just talking about keywords and ads isn’t enough. You need to know why that’s important and how the agency will use that data to create and refine your strategy.
Ownership of the AdWords account is one of the most important things to discuss. More specifically, you need to make sure the agency gives you full ownership of the account. This is important from a transparency perspective. Plus, the data that your ad campaigns generate can inform other marketing efforts. Great ads can show you where your audience is.
They can show you what keywords to target and help with strategy elsewhere. Then there’s the practical aspect. What happens if you were to end your relationship with the agency? If they own the account, they’re keeping all of that data. Make sure that you’re an Administrative Owner of the account. They can create the account, but you need to have those access rights.
Finally, you’re looking for an agency that is actually client-centric and delivers results. Too many PPC advertising companies give their analysts too many accounts to manage at the same time.
You want to make sure that this doesn’t happen with the agency of your choice. If your analyst has to manage too many accounts at the same time, they won’t be able to devote enough time to your business. That’s how you end up with subpar results. For this reason, you need to ensure you’re gaining a consultant who will dedicate the time to your account.
Great agencies know that efficiency is the key, so they’ll know how to reduce excess spending. Look for them to talk about using negative keywords to ensure you don’t spend on traffic and have no chance of converting.
They’ll mention how they target different demographics and how they tailor ad copy to where the intended audience is in your sales funnel. If you’re working in Google AdWords, they should also mention Quality Score. Every ad you create has a Quality Score. The higher this score, the less you have to bid to get clicks.
There’s a lot to consider when you’re looking for the right PPC agency. It all starts with a conversation. Talk to one of our Growth Gurus today!