The best logo design as per New Zealand’s audience is the one that is simple. Complex designs may look fancy and all but they are never effective. Staying simple will be clearer. It can convey your business’s message without leaving any room for confusion on the audiences’ part. Extra details and fanciness can distract the viewer from the real message.
Now, when you’re being simple, you can’t simply write a few words and consider that your logo. Things are way trickier than that. The logo has to be clean but unique. Now, every business would be implementing the ‘simple’ technique. Then, what will make your business stand out? This is where the designer’s creativity and expertise come in. let’s take the example of Apple. It is as simple as a bitten apple. The image is 2-D, there are no designs or textures, and it is based on basic colours. Yet, the logo is meaningful, effective, and unlike any other logos in the market too. This is the kind of simplicity and uniqueness you should have in your logos.
Logos are all about colours. Since there are no words, the colours are what determine the final message. Professional logo designers are well-aware of the psyche of each colour. You cannot just pick and choose your favourite colour scheme. There is a proper science behind it. Certain colours cause certain reactions in the consumers’ minds.
For example, let’s look at Apple again. They use greys and blacks. Now, these are colours that their entire branding comprises of. The reason behind these colour choices is justified because these colours express sophistication and luxury. Since Apple sells luxury technology that is meant to be of high-quality, the colours perfectly coincide with their brand identity.
By the selection of the right colours, you can communicate your business’s message without having to use words and this is the sort of communication that is most effective in the market.
These days, a business exists on multiple different platforms. Sometimes, different platforms will require different logo designs. You shouldn’t go for completely different logos for each of these platforms. Incorporate some innovation but also maintain consistency in terms of shapes, colours, fonts, etc. Make it easy for the audience to identify you despite the difference in logo designs.
Visit our website https://www.milkyweb.co.nz to hire us. You can also view our sample work and testimonials for proof of the quality of our work. We’re sure you’ll love what we do! Send us an email or give us a call to help you get the best logo design in Auckland!