For brands all over the world, social media is becoming increasingly important. A lot of marketing is done through social media and with Facebook and Instagram getting popular as business pages, it is imperative that you have a strategy for your social media marketing. Milkyweb is an agency that provides you with the best social media marketing New Zealand has on offer. Some of the most important things to keep in mind while promoting your products on social media are:
It is very important to decide who your target audience is. Facebook and Instagram are platforms where you can use advertisements to focus on a certain kind of audience. This can be people of a specific country, age group or gender.
Learn about your audience and get to know them. It is very important to know what part of the audience will benefit you the most. If you run a photography studio, know what trends the world is following that will get you more photoshoots. Social media marketing, Auckland specific, for a photography studio will likely tell you to focus on high school students as school formals are just around the corner.
Know your website
It is very important to know which sites are used the most by your target audience. If your posts are directed towards baby boomers and you are using Instagram for promotions, you might have a bumpy ride getting to fame. Out of the one billion users on Instagram, 71% are millennials, so your ad will never reach the audience you want to target. As a result of this, you might be paying for ads that are not reaching the audience you want.
Check Your Pages Again
If you are already running ads on all of your social media pages, check which one is getting the most traffic. Check which one brings you the most clients and also check which one reaches your target audience the most. If any one of these pages, is doing none of the above, go through it once again and think about the pros and cons of keeping it. If the cons outweigh the pros, it is better to delete the page.
Cleaning out your social media marketing platforms will give you more space and time to focus on the sites that are actually helping your brand. You can now focus on the few pages that are beneficial for you and work on making them better. Choose each site for a different purpose.
How Milkyweb can help
Milkyweb is a top social media marketing agency New Zealand is proud of. We specialise in making social media platforms for your brand. We are dedicated to helping our clients with online marketing and to see their brands flourish.
Our skilful team will help you in achieving all of your social media goals and will help you become a better and bigger brand.