What type of services are you offering to your customers and clients? What can you do for them and how are you going to do it? What does it take to make sure they trust you and want to work with you? In most instances, your customers want to see you, or they at least want to see your product. But if you’re offering a service or if your product is available online only you want to make sure they get a good idea of what you have to offer. That’s when you need a video. But creating that video can be difficult. That’s where an explainer videos company in New Zealand is so important.
What is an Explainer Video?
An explainer video is one that helps your customers to better understand you or what you can offer to them. These videos can be short or long. You can have separate ones for each product that you offer or you could create one video to explain everything. There are really no rules when it comes to creating your video, other than you need to express something to your client and make sure they better understand what you have to offer them or why they should buy from you.
Creating Your Video
When it comes to actually creating your video is when it’s starts getting a little tricky. This is where you’re going to need to think about exactly what you want to tell your clients. What exactly is this video going to be about? Usually, keeping your vide short and focused is going to be your best option. If you can pick out one main idea for your video it’s going to make that video easier to produce and a whole lot easier for your client to understand.
But keep in mind that there are a whole lot of different things that go into creating that video. You’re going to have to decide what goes into the video, create all the content, do all the staging and the setup and the filming and then go through editing and marketing your video. All of that is going to take a whole lot of time, a whole lot of effort and a whole lot of knowledge. It’s definitely not something you’re going to want to do on your own because it’s going to take so much work. But what are you going to do?
Hiring an Explainer Videos Company in New Zealand
If you’re looking to have an explainer video (or several of them) added to your website you want to make sure that they’re done well. You want to make sure that you have the absolute best quality and that you’re going to get your message across to your clients as clearly as possible. That’s why you’re going to want to hire a video production company Auckland. You want someone who knows what they’re doing and who can create you the best possible video.
When you decide to hire someone you first want to make sure you’re getting someone who can really get the job done. You want someone who will work hard and make sure you have the best possible video. It starts with understanding exactly what you want most, but it’s going to go all the way through the final video production and placing it on your website. That way, you know you have something that will really attract the customers that you’re looking for and that will help you to express whatever it is that you want to say.
How do you hire someone though? The first step is going to be making sure they know what they’re doing. You don’t want just any company for video production Wellington. You want to get the best company that you can find. So you want to look at their experience. Pay attention to just how long they’ve been in business and some of the clients and customers that they’ve had since then. You should be able to see how many years of experience they have and you should definitely be able to see any kind of qualifications that they might be able to offer.
Qualifications for a video production company Auckland may not seem important, but you want someone who has learned a good deal about everything from recording to setting up and video production. You want someone who has training in all of these areas and maybe even advanced training, schooling and official certificates. The more experience that they have the better and the more formal experience they have the better it’s going to be as well. That’s how you’re going to get the best results. By starting out looking at qualifications you’ll be able to quickly weed out those companies for video production Christchurch that don’t really know what they’re doing or are just starting out.
Once you know they have the skills on paper you want to make sure they can actually prove their skills. That means you want to see some of the videos that they’ve done for real people. You don’t want to just look at an example video that they’ve put together. You want to see a real video that they put together for a real client. Preferably, you want to see several different videos and you want to see them actually live on a clients website. You also want to be able to talk with clients or at least see reviews that talk about the quality and speed of the work.
Finally, you want to make sure that you feel comfortable with this person. Sure, your explainer video isn’t going to be extremely personal, but you’re still going to be working with this person a lot in order to create it. That means you want someone that you can feel comfortable talking to, emailing, calling or whatever else it is that you want to do so you can make sure that you get the end result that you want.
Setting Up Your Video
Okay, so you know how to choose the right person and you know that you want an explainer video. Now you’re trying to figure out how to get it all going, right? Well, it’s actually not as difficult as you might think. The first thing is to figure out just what you want your explainer video to do for you. Is it explaining you? Your company? A specific product? A full line of products? You want to figure out the overall focus and write it down on a piece of paper.
Think about your topic. Is it too broad? Is your video going to have to be more than a few minutes long in order to encompass everything? Unless your product is absolutely fascinating or your story is completely unbelievable, most people aren’t going to stick around for more than a couple minutes. That means you want to keep your video short and in order to do that you’re going to have a focused topic. The more focused you are the better it’s going to be because that means you’re going to have less to try and explain in that amount of time.
Look at the topic that you’ve come up with. If it’s too broad or it’s going to take 10 minutes (or more) to explain it to your client you need to figure out a way to either keep them interested (extremely difficult but something your video production Wellington company will help with) or you need to split it up. Think about ways that you could break down the content into more manageable chunks so that people are more apt to listen. If you focus on a single product, for example, that can help because clients click in when they’re interested about a specific product. They don’t necessarily want to see all the rest.
Next, write down all of the most important things that you want your clients to know about that topic. Do you want them to know that you’ve been a professional scuba instructor for ten years? Maybe you want them to know that your product was voted #1 dog toy by the ASPCA. Whatever you want them to know make a list of those things underneath your topic. These are the areas that you want your video to focus on. Other things that people might learn about your product from the video are all going to be secondary.
Now is when you want to talk with your video production Christchurch. They’re going to look at the information that you already have and help you come up with ideas and plans for exactly what you want your video to look like. Maybe you want it to be themed around a holiday or targeted to a specific audience. Maybe you want it to be general enough that you could keep it indefinitely. No matter what you’re thinking, they’re going to talk through it with you and help you create the ideal design.
Keep in mind, as you continue to work on your video it’s likely going to change. You may start out with a solid idea of just what you want and then decide that it doesn’t really work. Maybe as you’re filming you’ll realise that you want to go in a slightly different direction. No matter what you’re looking for, you want to make sure your explainer videos company in New Zealand can take care of it for you. You want them to be willing and able to take on anything that you throw their way and to create the perfect video for your product.
Also, even though you’ve hired a video production company to help you with your video, that doesn’t mean you’re not going to be involved at all. It just means that you’re going to have less to do with the actual setup and filming. You’re still going to have plenty of say in everything that happens with your video. After all, this is all about creating something great for your business. Any good company is going to work on making sure you’re happy with the end result.
Don’t be afraid to speak up at any point during the process. It’s never going to be too late to change things to get the design and the features that you’re looking for. You want something amazing, and that’s going to take dedication from everyone involved. With video production, there’s always something more to do. And when it’s your business on the line, there’s nothing that you wouldn’t do. So take the time to think carefully about what you want for your business and how you can really set about creating the perfect videos. The right video production company Auckland is going to make sure to meet all of your needs.
Setting it Up
Once you’ve worked everything out and you have your video ready to go it’s time for you to start putting it up, wherever you want it. You may want to post it directly on your website or you may want to use it as some type of marketing system. Maybe you’re looking for a way to let other people know about your product on social media or somewhere else entirely. No matter where you decide to post your video or what you decide to do with it, you need a company for video production Christchurch that can make sure it’s the best possible representation of you and your brand.
Going through all of this may take time and it may be complex, but you’re definitely not going to want to miss out. You’re going to want a video that makes sure everyone who sees it takes notice and wants to find out more. You want a video that’s going to make a huge difference for your business, your products and your brand. All of that requires you to have the best company for video production Wellington. Make sure you’re taking a closer look at everything we’ve talked about to make sure you’re on your way to everything you want and more.