SEO for beginners and I’ll be using Yoast SEO to optimize a wordpress website But let’s say if you’re using Shopify or another content management system, you can still use this guide But you just have to follow the same principles and find out where you can actually edit the on-page SEO part for your website ok,
so My name is Hogan and I’m gonna be going through the five step formula to rank on page number one So in stage one I’m gonna be talking about understanding SEO and stage two will be going through keyword research and also competition analysis Then we’ll be moving to stage three which is on-page optimization and then stage four off page optimization and Stage five analysis okay,
so finally I also give you some actionable tips and advice to also boost your rankings, right so What can you actually use this guide for so you can use this guide to optimize your own local website or a blog or e-commerce? Website and convert them to sales or you can actually just use this guide for educational purposes and maybe you can help clients You know optimize their websites and charge monthly retainers It’s really up to you what users guide for but this is a one-hour tutorial So maybe you know grab a coffee or something like that.
All right So what is SEO right search engine optimization it basically means optimizing your website. So it ranks on These search engines for example on Google and Bing and other things like that Right so so that you can actually get organic traffic to your website So this is actually the best traffic source that you can get because people are looking for exactly what you have to offer Right. So for example, if you’re doing paid advertising on Facebook ads, I’m not saying that it’s bad I’m just saying compared to that. This is something that you really need to focus on for your website or your business, right?