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What is Black Hat SEO? Search Engine Optimization (Explained)

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What black hat SEO is it’s still a thing it’s still out there it’s a way that people mostly try to target your website and make your website down that’s negative SEO that’s a type of black hat SEO and it’s also this concept of coming graded or doing things in Google that are against their guidelines so

black hat SEO is anything that violates search engines Terms of Service my list is John Lincoln I’m an SEO expert I’m gonna tell you everything that you need to know a pitch-black about black hat SEO in this video so first SEO in black hat SEO it’s kind of broken up into two different neighborhoods so there’s connecting planned  and then kind of the general black hat SEO stuff right so let’s start out with the link programs so what are the link arrangements that are considered against

Google’s Terms of Service first thing is buying tie-ups so if you’re buying associations from other websites you are not allowed to do that time obtaining a relation Google does’ want you to do that they require you to earn the links next associate exchanges so if say excuse me sir if you link to me I’ll link to you from this website that is not allowed and if I say oh if you link to me from this website I’ll link to you from another website that’s also not allowed they don’t want your exchanging ties-in this used to be a huge

thing that beings would do times and years ago and it really cultivated is a good one but today you cannot do that article marketing client uprights anything that’s low-quality so if I write a hundred articles and I get them posted on an entire bunch of other websites around the web Google is gonna pick up on that pattern and you’re gonna get a manual action penalty which will show up inside a Google search console or you might geta penguin penalty which is what happens when you have too many joins pointing out your website with the same anchor text is just a term that basically conveys the textbook that’s inside of the pool so if this was linked to for example it said connection exchanges relate

exchanges would be the anchor verse of that join so you can do guest announces you can do article marketing but it can’t be massive it can’t be low-quality essays it can only be if you write a really great article and you link to something relevant within the article to something that’s relevant on another website or on your website anything that’s automated is bad so there’s a lot of different platforms out there that do something announced tie-in indexing so mostly if you get a link

another website there’s a chance that Google might not even see that tie so you can use these automation programs to build a whole bunch if they’re links to a whole knot of other connects that would then go to that final link so if you connect is here and you have all these other connects that are on these other areas and then all these other associates on my on these other sites that are built by automation planned these would link to these would think to these and so on and so forth and improve more authority to this link that’s going to your place right so automation programs

are against Google’s guidelines and there’s quite a bit of them out there they’re not quite as big as they used to be though and then profile associations so if you go out and you simply build a whole bunch of social media sketches or you build an entire assortment of sketches on forum websites so on and so on charts anywhere around the web and then you put links in those two sheets that you’re trying to get graded higher you can get the penalty for that as well that’s black hat SEO and then link networks so any type of network.

where you go and you pay and they put you on a whole assortment of different websites and relate from those web sites to your website that’s also black hat SEO and Google is taking those down all the time, okay so we covered most of the linking stuff let’s get into some of the other types of black hat SEO things that are out there comment spam so if you are using a program to automatically generate explains on other

web sites or to automatically generate comments on your own website any type of fake comment that’s helping you rank better in Google or hurting your adversaries and shaping them make rank worse than Google through negative SEO is not allowed and that is black hat SEO sneaky redirects so if

you have one page that’s rank and then you’re redirecting someone else to another sheet that’s an example of black hat SEO as well trading makes for tie-ups so that’s another thing that you can’t do so you can’t necessarily say here’s a commodity link to my website here’s some money link to my website that’s the same as buying things and


connect Bay in the switch so if you create a scholarship for example say you have a scholarship and you’re a whole bunch of relates in through this scholarship because educational institutions are seeing the scholarship they require a link to it so that their students can confine the award and this is something you really can’t do anyways but “re saying you” do that and then you eventually 301 redirect that sheet to another sheet to get the links going to another page that is also blackhat SEO in something you can’t do keyword stuffing putting too many keywords on a sheet is enough is something you can’t decloaking evidencing Google one sheet but then serving another obscure content you can’t


obscure material on a sheet that’s not allowed articles rotating simply creating articles and only organizing sheets so that they rank in Google and they’re very thin material a lot of beings will do this through some type of PHP script there’s something called a Content matrix where you can create five different versions of a clause have dynamic arena revolves create doorway sheets that rank in Google you’re not

allowed to do that either scraped material stealing content from around the web serving that on your site so that it gets graded that’s also not allowed funny thing about that Google won’t allow you to do that for their Words of Service you can’t scrape content but yeah if you actually think about what Google does they scrape content

to serve it in their search results and they’re doing that more and more and more especially with the new knowledge panels Rich Snippets things like that and then even meta designations and descriptions I mean that’s just scraped content of course we want to do all this for Google because we want to get that traffic right and it’s the biggest search engine in the world any Autogenerated content you’re not allowed to do and then bait-and-switch stuff we talked a little about social media spam if you’re just getting

thousands and thousands of shares from other social places that you’re buying that’s black hat SEO and something you’re not allowed to time and then rich snippet markup spam so putting Rich Snippet on pages so putting components in the code that are going to enhance your index inside of Google that’s not actually relevant to that sheet that’s considered spam as well so that’s another thing you can’t do it’s black hat

SEO any automated inquiries so if you’re using something to generate fake traffic that’s searching for your company or your keyword and then coming in and clicking on your website that’s called an automated query that’s nothing that you’re allowed to do within Google so automated queries and no negative SEO so if you really hate your competitor you’re like I don’t like this guy or daughter and I’m gonna erect thousands of low-quality link to his place to get him a penalty to make it look like he was doing all this black hat

SEO stuff you cannot do that’s considered black hat SEO if you’re doing black hat SEO a negative SEO against your competitor okay URL injection spam so sometimes what you’ll see happen is somebody will hack a site like WordPress and then they will inject links into pages or they will hack pages or they will create thousands and thousands of sheets and this is just done through dialogue and then what happens is they made attaches on those pages this happens a lot in spaces like viagra Cialis you know

these lozenges right and these are notoriously kind of spammy areas for SEO so watching out for spoof hacker 2011 on and then domain squatting if somebody leads and buys coca-cola and they won’t sell my shares to coca-cola and they’re just retention onto it even though that’s their logo you’re not allowed to do that as well black hat SEO these are all the things that you cannot do now what do you do if you are being targeted by negative SEO or you’re being targeted by black hat SEO from a negative perspective or you’ve done black hat SEO and now you want to get your website back into a good place.


well that’s a good question so all the links scheming type of stuff that really goes through disavowing records that as far as going into Google search console you want to renounce links you want to block those associates you have to go in and remove a lot of these links so you’ll have to go back take them down there’s actually a tool called a remover


which is really good for sending out masked messages and keeping track of how many ties-in have been taken down and how many haven’t been you can send automated words ina cycle to make those things down you’re gonna have to take down and cancel any type of automated planned any type of sponsors you have to delete any profile links and get out of any link networks if you want to get out of that whole black hat surface and have your


website gaze as a clean-living quality website inside of Google now these type of things also are gonna need to be dealt with so if you have done keyword cram you’re gonna have to reduce it if you’ve sold produces for relations you’re gonna have to go back and clean that up maybe do a Rhian caution request with Google if you’ve done cloaking or hitting material or malicious material you’re gonna have to clean all those things up if you have doorway pages you’re gonna have to take

them down you’re gonna have to redirect them if you’ve done a bait and switch you’re gonna have to push that aged page lives that were there we’re you’re gonna have to remove the pages only in form of the meeting if you’ve got URL injection spam if your domains been hacked you’re gonna have to check out the hacked range within Google to find out what’s gone wrong and how you can fix it.

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