If you’re interested in learning these secret little spoofs that you can implement in your social media, then keep on watching. Now, before I go ahead and shed all the secret beans on how you can rank higher in multiple social media scaffolds, if you are a beginner, let me simply ask what SEO means. SEO entails search engine optimization, and if we’re going to be exact, on the dictionary, it says that search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site looms high on the index of results returned by a search engine. In our suit, and for the sake of this video, I’m not going to be talking about website optimization.
I’m going to be talking about how you can get your videos on YouTube to rank higher, how you can get your berths on Instagram to rank higher and too how you can get your podcast to rank higher as well. Now, let’s first is the beginning with one of my favorite stages, Instagram. Now for Instagram, I have two SEO quirks to share with you. The first one I’ve already mentioned before on my canal specifically in this video right here, but basically, the idea is that for your bio honor, instead of really putting your reputation, which is not exceedingly searchable, think of keywords that you can put on there that’s related to your niche or your industry. For instance, if you are a fitness coach and you’re simply putting your appoint in your bio section, a person that’s looking for a fitness coach will probably not be probing Vanessa Lau or Julie or Daniel or whatever your name is. Instead in the Instagram search bar, they’re probably searching for fitness coach.
That’s why it’s really helpful that in your bio word you actually put in fitness coach or fitness, whatever, so that you’ll actually show up in probe when someone is typing in for a fitness coach. Now, something that I don’t like doing is repeating numbers things on my path, so if you want to learn more about those types of tips-off, then definitely check out this video if you have not already. Now, my second patch of advice is a hack that I’ve never shared on my direct in terms of Instagram, and that is utilizing Instagram alt text. Now, Instagram alt text is a very new function that Instagram recently released in January 2019, and not a lot of people have actually tapped into it yet. Thankfully you’re watching this video so you can actually get ahead of the curve. Now, what alt textbook implies is alternative text. What this is going to allow you to do is input keywords into your photo. Now, I’m going to walk you through how to add alt verse and also explain kind of why it’s important.
Right now, I’m about to upload a photograph. I’m going to knock next, and after I’ve put in my caption, my tags and my site, what I’m going to do is I’m going to go to advanced settings, which you can find at the unusually foot of this page. I have a feeling that a lot of you probably have never noticed that there was an advanced arranges in general. Once you click advanced adjusts, you’ll have the option to turn off your the remarks and likewise share this post to Facebook. However, what you’ll too notice is that you can also write alt text.
Now, what alt text is is that it’s going be describing the photo, and the reason why alt text is there is really for beings with visual impairment. What’s going to happen is if you have alt text, then Instagram or Siri or whoever is actually going to read your posts out loud to that public, but not only this for SEO and algorithm purposes. If you set keywords into your berth, it’s going to really help Instagram understand what your post is all about and whether or not your post is going to be relevant for a certain audience. For instance, let’s say my niche is in the business niche, and within my berth I write things like female entrepreneur, entrepreneurship, business, social media, so on and so forth. That means that when Instagram reads that, they’re probably going to be more likely to actually show my upright to someone who is actually interested in those topics. Now, keep in mind once, even if you’re not put alt textbook, Instagram is already doing it for you. However, I ask you, do you really trust Instagram to figure out what your post is about? Probably not.
That’s why it’s going to be really worth the time and effort to include the alt text, so you get a little bit of a enhance in the algorithm. Now, for example, merely to show you live what I’m going to write in this photo, since I’m in the business niche, maybe I’ll write female entrepreneur teaching about business market and social media to content inventors and coaches. Maybe that’s what my alt verse is going to be.
That means that if someone is visually impaired, Instagram will actually predict that out loud to the person. Again, like I said previously, it’s also going to help me rank in the algorithm as well. Now speaking of Instagram, before we hop onto the next tip, if Instagram is really the scaffold that you want to grow and thrive in, I’m actually going to be hosting free live masterclasses in the first week of April. If you are interested in learning more about Instagram, then definitely sign on use the link that I’m going to be place in my description box and in the comment section below. All of these masterclasses are done live on my Facebook business page, so you emphatically want to sign up to get the exact dates and the times of when I’m actually going to be hopping on and doing those three improves.
Now, moving on to the second SEO hack, and this one is for YouTube. Now, I’m going to let you in on a secret. Every video that I’ve posted, I’ve had to pay for. The reason why is because I fee a service called rev.com every single epoch I upload a video in order to transcribe my video and get the entire text file of every single thing that I’ve said in the video. Let me show. Now, a lot of people actually don’t realize this, but the closing of the captions within your YouTube videos problem if you want to rank higher in the algorithm and also to be optimized for examine.
Instead of me telling you, I’m just going to share my screen and register you instead. All title, so the first thing that you guys need to know is that when you’re looking at people’s videos, if there is a cc icon underneath, that be interpreted to mean that that video has been closed caption manually. Of direction when you upload a video, YouTube will automatically auto generate captions for you. However, when YouTube does it, it doesn’t really weigh because YouTube is actually not that accurate. If you want to rank higher in search and also to be favored by the algorithm, what you’d want to do is manually tape your videos.
Now to do this, I use a service announced rev.com. As you can see, these are all the videos that I’ve ever rewritten on my canal. What you just wanted to do once you hit rev.com is you want to click services and you just wanted to reached transcription. Now with rev.com, it’s a dollar a hour. If “you’ve had” podcasts episodes, this is also a great place if you want to rewrite your podcast as well. Now, frequently what I do is after I upload my video and I have the unlisted tie-up, I actually share the unlisted link to Rev and I settled my URL here. Rev will automatically calculate the cost. I’ll check it out, and then I’ll wait for the record to be finished and for me to actually positioned it into my video. Now once the transcription is done, usually it takes a few hours, so make sure that this is a step that you do in advance.
I’ll then have the transcription. What I’m going to do is I’m going to copy the entire transcription and then leant it into my video, and basically how you do this is when you’re revising your videos, you want to click subtitles/ cc. You then want to add brand-new subtitles and hit English. In my subject, this is something that I’ve already done, but let’s just say I’ll do English United Kingdom as an example, but generally you want to publish it for English, extremely if your video is in English clearly. You then went to click transcribe and auto sync. Now, YouTube does take a while to match the audio of your video to the text, so time utter it a got a couple of minutes, maybe five to 10 minutes, refresh your page, and then you’re going to be able to publish.
Now again, the reason why you want to have your videos transcribed is to allow YouTube to really understand what is actually inside your video, together with the keywords that you might be using in your video, so on and so forth. What this is going to do is that it’s actually going to help you not only rank on YouTube but also rank in Google as well. Now, moving onto the third SEO hack that I have and this one is for podcasting. Now in this video right here, I mentioned the pros and cons of podcasting. One of the cons was that it’s a lot harder to be found on podcast versus being found on YouTube or Instagram or any other platform because podcast’s examine functionality is not that huge.
Nonetheless, if you want to beat this, what you want to do is you want to actually included keywords into your podcast’s word and also into your description of your podcast, so particularly, very similar to my Instagram hack on changing your bio figure and making sure that you have keywords that are appropriate your niche or your industry, you want to do the exact same thing for podcasts. By doing so, this shall further seek to ensure that your pod cast is going to have a higher chance in explain up in inquiry if someone is looking for a specific topic or specific niche. Let’s say my podcast is called the Vanessa Lau show. I don’t have a podcast by the way, but let’s just call that as two examples.
