I’m going to give you some SEO maneuvers that you can use against the algorithm for multiple pulpits such as Instagram, YouTube, podcasting, and Google. If you’re interested in learning these secret little hackers that you can implement in your social media, then keep on watching. Now, before I am moving forward and pour all the secret beans on how you can rank higher in multiple social media programs
if you are a beginner, let me simply clarify what SEO means.SEO wants search engine optimization, and if we’re going to be exact, the dictionary, says that search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site looms high on the register of results returned by a search engine. In our event, and for the sake of this video, I’m not going to be talking about website optimization.
I’m going to be talking about how you can get your videos on YouTube to rank higher, how you can get your uprights on Instagram to rank higher, and likewise how you can get your podcast to grade higher as well. Now, let’s first is the beginning with one of my favorite pulpits, Instagram. Now for Instagram, I have two SEO maneuvers to share with you. The first one I’ve already mentioned before my channel specifically in this video right here, but mostly,
the idea is that for your bio figure, instead of merely putting your word, which is not awfully searchable, think of keywords that you can put on there that’s been attributed to your niche or your manufacture. For pattern, if you are a fitness coach and you’re simply putting your call in your bio, a person that’s looking for a fitness coach will probably not be researching Vanessa Lau or Julie or Daniel or whatever your name is. Instead in the Instagram search bar, they’re probably searching for a fitness coach. That’s why it’s really helpful that in your bio specify you actually put in fitness coach or fitness, whatever,
so that you’ll actually show up in hunting when someone is typing in for a fitness coach-and-four. Now, something that I don’t like doing is repeating multiple things on my direct, so if you want to learn more about those types of gratuities, then emphatically check out this video if you have not already. Now, my second piece of advice is a hack that I’ve never shared on my channel in terms of Instagram, and that is utilizing Instagramalt text.
Now, Instagram alt text is a very new function that Instagram recently released in January 2019, and not a lot of beings have actually tapped into it yet. Thankfully you’re watching this video so you can actually get ahead of the curve. Now, what alt text planned is alternative text. What this is going to allow you to do is input keywords into your photo. Now, I’m going to walk you through how to add alt text and to explain kind of why it’s important. Right now, I’m about to upload a photo. I’m going to thump next, and after I’ve put in my caption, my tags, and my point, what I’m going to do is I’m going to go to advanced settings, which you can find at the very bottom of this sheet.
I have a feeling that a lot of you probably have never noticed that there was an advanced put in general. Once you click boosted prepares, you’ll have the option to turn off your remarks and also share this post to Facebook. However, what you’ll also notice is that you can also write alt text. Now, what alt text is is that it’s going be describing the photo, and the reason why alt text is there is really for people with visual impairment. What’s going to happen is if you have alt text, then
Instagram or Siri or whoever is actually going to read your poles out loud to that public, but not only this for SEO and algorithm purposes. If you made keywords into your affix, it’s going to really cure Instagram to understand what your post “re talking about” and whether or not your post is going to be relevant for a certain audience.
For specimen, let’s say my niche is in the business niche, and within my berth, I write things like a female financier, entrepreneurship, business, social media, so on and so on. That be interpreted to mean that when Instagram speaks that, they’re probably going to be more likely to actually establish my upright to someone who is actually interested in those topics. Now, having in mind previously, even if you do not frame alt verse, Instagram is already doing it for you. Nonetheless,
I ask you, do “you’ve been” trust Instagram to figure out what your post is about? Probably not. That’s why it’s going to be really worth the time and effort to include the alt text, so you get a little bit of a boost in the algorithm. Now, for example, merely to show you live what I’m going to write in this photo since I’m in the business niche, perhaps I’ll write female entrepreneur teaching about business commerce and social media to material designers and coach-and-fours. Maybe that’s what my alt verse is going to be.
That means that if someone is visually impaired, Instagram will actually speak that out loud to the person. Again, like I said earlier, it’s also going to help me rank in the algorithm as well. Now speaking of Instagram, before we hop onto the next gratuity, if Instagram is really the scaffold that you want to grow and thrive in, I’m actually going to be hosting free live masterclasses in the first week of April. If you are interested in learning more about Instagram, then definitely sign on by exercising the link that I’m going to be a frame in my description box and in the comment section below.
All of these masterclasses are done live on my Facebook business page, so you certainly want to sign up to get the exact dates and the times of when I’m actually going to be hopping on and doing those three pieces of training. Now, moving on to the second SEO hack, and this one is for YouTube. Now, I’m going to let you in on a secret. Every video that I’ve announced, I’ve had to pay for.
The reason why is because I spend a service called rev.com every single period I upload a video in order to transcribe my video and get the entire text file of every single thing that I’ve said in the video. Let me an excuse. Now, a lot of beings actually don’t realize this, but the closing of the captions within your youtube videos matter if you want to rank higher in the algorithm and likewise to be optimized for pursuit. Instead of me telling you, I’m just going to share my screen and display you instead. All liberty, so the first thing that you guys need to know is that when you’re looking at people’s videos if there is a cc icon underneath, that means that that video has been closed caption manually. Of route when you upload a video, YouTubewill automatically auto-generate captions for you. However,
when YouTube does it, it doesn’t really count because YouTube is actually not that accurate. If you want to rank higher in search and also to be favored by the algorithm, what you’d want to do is manually rewrite your videos. Now to do this, I use a service called rev.com. As you can see, these are all the videos that I’ve ever transcribed on my canal. What you want to do once you made rev.com is you want to click services and you just wanted to thump transcription. Now with rev.com, it’s a dollar a minute. If you have podcasts episodes, this is also a great place if you want to transcribe your podcast as well. Now, typically what I do is after I upload my video and I have the unlisted relate, I actually share the unlisted link to Rev and I threw my URL now.
Rev will automatically calculate the cost. I’ll check it out, and then I’ll wait for the transcript to be finished and for me to actually introduced it into my video. Now formerly the transcription is done, usually, it takes a few hours, so make sure that this is a step that you do in advance. I’ll then have the transcription. What I’m going to do is I’m going to copy the part transcription and then situated it into my video, and basically how you do this is when you’re editing your videos, you want to click subtitles/ cc.
You then want to add new subtitles and his English. In my occasion, this is something that I’ve already done, but let’s just say I’ll do the English United Kingdom as two examples, but generally, you want to publish it for English, extremely if your video is in English certainly. You then went to click transcribe and auto-sync. Now, YouTube does take a while to match the audio of your video to the text, so just dedicate it a got a couple of minutes, maybe five to 10 times, refresh your sheet, and then you’re going to be able to publish. Now again, the reason why you want to have your videos taped is to allow YouTube to really understand what is actually inside your video,
together with the keywords that you might be using in your video, so on and so forth.What this is going to do is that it’s actually going to help you is not merely rank on YouTube but to rank in Google as well. Now, moving onto the third SEO hack that I have and this one is for podcasting. Now in this video right here, I mentioned the pros and cons of podcasting. One of the cons was that it’s a lot harder to be found on podcasts versus being found on YouTube or Instagram or any other platform because the podcast’s probe functionality is not that enormous. However, if you want to beat this, what you want to do is you want to actually add keywords into your podcast’s identity and also into your description of your podcast, so extremely,
very similar to my Instagram hack on changing your list and making sure that you have keywords that are appropriate to your niche or your industry, you want to do the exact same thing for podcasts. By doing so, this will ensure that your podcast is going to have a higher chance of explaining up in scouring if someone is looking for a specific topic or specific niche. Let’s say my podcast is called the VanessaLau show.
I don’t have a podcast by the way, but let’s just apply that as two examples. The Vanessa Lau testify, if I exactly remained it at the Vanessa Lau register, I’ll probably never be found except for word of mouth. However, if my niche is in social media, business, and female entrepreneurship, then a better entitlement for my podcast “would’ve been” the VanessaLausocial media, business, and female entrepreneurship. That’s going to ensure that my podcast show is going to show up if someone is searching for any of those three keywords.
This same principle applies to Facebook groups as well. Let’s look at my own Facebook group. It’s called the Fearless Boss Network, but what you’ll notice is that I’ve also computed keywords such as millennial entrepreneurs and business bosses. This is going to ensure if someone is searching that within Facebook, my group will show up. This is definitely a hacker that you can apply to multiple social media scaffolds, not just Instagram, and not just podcasting.
Now, up until this detail of the video, you’ve learned the three little things that you can do to significantly help your SEO and your algorithm spoofing endeavors. That tell me anything if you are interested in learning more from me, then emphatically sign up using the link in the comments section and the description box below for the free masterclasses that I’m going to be hosting on my Facebook business page in the first week of April.
That’s coming up super soon if you’re watching this on the day that this video has been uploaded. If you want to learn more about social media, business, personal branding, and life in general, emphatically check out these two videos that I’ve done right here. As ever, I hope you guys have a great day, a great week, and a great life, and I’ll see you in the next one. Bye people.